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Tracking online conversations using Drupal
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Part of my job at the World Bank is to help the institution engage in new media. I often speak about what social media is, why it is important etc...
The one thing I ask people to do even before considering whether they should blog or not is to listen. To spend a good chunk of time finding and listening what is being discussed online.
As I joined the Corporate Communications department, i thought that the best way to help people understand how rich this new web is was simply to show it. Right around this time, we were playing with Drupal, a solid, open-source content and community platform for different intranet pilots. I decided to spec out an aggregator that would help people understand, follow and collaborate around mentions of the organization online. Management okay-ed it - thanks Nicole - and off we went.
The
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